In-N-Out Burger : A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

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In-N-Out Burger : A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

In-N-Out Burger : A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

In-N-Out Burger : A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules.cStacy Perman

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Author: Stacy Perman
Page Count: 368 pages
Published Date: 01 Nov 2010
Publisher: HarperCollins Publishers Inc
Publication Country: New York, United States
Language: English
ISBN: 9780061346729
File size: 14 Mb
File Name: In-N-Out.Burger.A.Behind-the-Counter.Look.at.the.Fast-Food.Chain.That.Breaks.All.the.Rules.pdf
Download Link: In-N-Out Burger A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
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In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. "In-N-Out Burger" is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. As the story of "In-N-Out Burger" unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

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